Importance of an SSL certificate

Better security and optimal performance

Are you curious about the importance of the SSL certificate? You will probably recognise the green padlock in front of the address bar. The purpose of SSL is to create an encrypted connection between the internet browser and the web server. But what exactly does SSL mean and what are the advantages of this? In this article, we will tell you all about the SSL certificate as a web agency. Read on for more information about how we can help you choose the right SSL certificate.

What is SSL?

SSL also means Secure Sockets Layer. This is a protocol that sends the communication between both the internet browser and the web server in encrypted form. This ensures that you get a secure https internet connection. As a result, sensitive data cannot easily fall into the wrong hands. By HTTPS we also mean Hyper Text Transfer Protocol Secure. The secure protocol is easily recognised by the extra S. If your website has the SSL certificate, the website visitor can click on the key. In this way, the details and certification authority of the certificate are immediately visible.

• Legally required: An SSL certificate on your website is in many cases mandatory under the AVG. This is due to the introduction of the GDPR. If personal data are processed, such as the contact form on your website, you should already have an SSL certificate. Since the AVG law, a high priority is given to the privacy and data of website visitors. Since SSL is the standard to work with, the lock is now also grey, so always make sure you have an SSL certificate on your website.

Advantages of SSL

An SSL certificate has many advantages. When website visitors visit your website, they do not only see the web design first. They also see whether your website has an SSL certificate. An SSL certificate has the following advantages:

• Security of confidential information: If your website has an SSL certificate, this means that confidential data such as contact and payment details are encrypted. This makes it more difficult for cybercriminals to view sensitive information. Personal data will therefore not easily fall into the wrong hands.
• Reduces chance of phishing: An SSL certificate also shows that the website is real for the internet browser of the person visiting the website. A visitor can therefore be confident that they are on a reliable website and not a phishing website.
• Creates a relationship of trust: Most people recognise the SSL certificate by the padlock in front of the address bar. The certificate helps to create a relationship of trust between the website visitor and the website where you offer your products or services. The chance is greater that people will trust it and thus proceed to make a purchase.
• Helps with SEO: Search engines reward websites that have the best-ranked SSL certificates. An SSL certificate is therefore not only safe for visitors, but also favourable for your SEO position in Google. If you do not have an SSL certificate, then Google will judge your website on this and place it lower in the rankings. Therefore, it is very important to have an SSL certificate on your website.

Need help with the right SSL certificate?

Now that you know what the advantages of an SSL certificate are, you probably want one for your website yourself. Our web agency can help you choose the right SSL certificate for your website. With our help, you can be sure that you have the right SSL certificate.