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Our Approach

Our brand strategy and identity development services help you create a brand that thrives in a digital-first, modern marketing landscape. That starts by creating a brand platform and positioning that defines what you stand for, how you benefit people and why you stand out. We believe a brand should perform for an organization. It’s not just a logo. It’s not just a tagline. It’s not just marketing or a set of guidelines in a book that sits on a shelf. It’s the essence of who you are as an organization. Your spirit.
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Digital-First Branding

Unique Value Propositions

A brand position that creates differentiation or distinction within your competitive set, so people understand why you are a better choice for them. For a brand to truly be a Performance Brand, it has to be rooted in truth, simplicity and emotion. Truth — A brand strategy and positioning have to be based in reality, otherwise the “bullshit detector” will go off quickly internally and externally. Simplicity — We don’t mean simplistic. There should be depth and dimension as well as clarity. If it’s clear, an internal team will know exactly how to leverage it, messaging and visual identity will come to life in amazing ways and customers will intuitively know what the organization stands for. Emotion — Brands create transformational relationships, and that happens by building emotion into your brand.

Marketing that Resonates

How will our Performance Brands process help your organization in this digital-first world? Going through our process to build a solid brand platform will become the foundation of your organization for years to come — helping you make business decisions, guide behavior and create marketing that drives action. A united internal team rowing in the same direction, because they all speak the same language and understand what your organization stands for, how it benefits people and why it stands out. Brand messaging and visual identity that is consistent, engaging and truly reflects who you are and what makes you special.


Positioning Statements

In a cluttered, littered world where messages barrage us constantly, it’s so important that a company can succinctly explain what its digital brand stands for and what its unique brand promise is to its customers. It’s important that these things can be quickly and clearly stated on a website, and by employees, so customers instantly understand. A position statement should dig a little deeper than a brand line, explaining what makes a brand unique.

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Visual Brand Identity

Just like with the naming process, a brand platform gives rise to compelling branding and brand identity design. We start this segment of our digital branding services with digital-first design thinking — often mobile-first — because ensuring that a complete brand identity performs well across all digital channels within the modern digital landscape is crucial.

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Creating a Digital Brand Identity

Brand Strategy & Branding Services

1. Logos

A logo cannot, and should not, deliver a brand’s entire message. But it can convey a personality, help enhance a feeling of connection and begin to tell a brand’s story. Your brand strategy and personality will often dictate whether your brand calls for a simple wordmark or lettermark logo, a more conceptual icon mark, an emblem mark or a combination.

2. Design Boards

To enhance a logo design and further visualize a Performance Brand, we use digital design boards. These boards act as a testing ground for exploring type and color, iconography for both digital channels and physical spaces, brand graphics, business card designs, various digital templates, photography styles and more. This lets us show what’s working best in its appropriate digital context and make a solid recommendation on a digital-first brand identity.

3. Brand Guidelines

While you want the sky to be the limit for your Performance Brand, there has to be a limit to the way your digital brand identity is used. With brand guidelines, your company will be set up for success with some firm yet flexible guardrails. What to do and not do with your logo, tone of voice, fonts, iconography, primary and secondary color palettes and more. Think of it as “rules of encouragement” that inspire the best use of your brand identity.

4. Brand Book

This is your brand’s bible. An amalgamation of your brand platform, brand messaging, visual identity and brand guidelines is one stunning storytelling collection of words, images, designs and inspiration. Anyone who opens this book will instantly know what your brand stands for, understand its personality, promise and perspective. We create both digital and physical versions, so you can easily share it, but also touch it, feel it and embrace it as a tangible guiding light for your company and brand.

5. Brand Mantra Videos

A brand mantra video is your brand platform translated into an emotionally compelling, engaging video that announces your brand purpose to the world and inspires and aligns your internal teams. We believe a brand mantra video is at the core of every Performance Brand, and no company’s website should be without one. Remember, when people feel more and associate more, they click more, visit more, shop more and buy more.

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  • What are eCommerce Solutions?

    Ecommerce solutions encompass all that you need to run a successful eCommerce store – designing, developing, hosting, marketing and analytics. eCommerce solutions are the products and services that help a company conduct business online.

  • Which is the best platform to build an eCommerce website?

    Depending on your needs, the most popular eCommerce platforms are Shopify, Magento, Woocommerce, Wix, and Godaddy.

  • What are the different types of eCommerce Solutions?

    There are 4 main types of eCommerce solutions: Business to Consumer (B2C), Business-to-business (B2B), Customer-to-customer (C2C) and customer-to-business (C2B).

  • What kind of eCommerce Solutions does Intoteq offer?

    At Intoteq, we have successfully delivered over 10+ eCommerce websites. We offer Ecommerce services for designing, developing, hosting, marketing and analytics, across industry verticals around the globe.

  • Can I build my new ecommerce site while my other website is still live?

    Yes, you can build a new eCommerce web site while your old one is still live. We can help you migrate to the new one or redirect all traffic going to the old website to the new one when it is ready.

  • Which is better, WooCommerce or Magento?

    While WooCommerce and Magento are both very popular, Magento is much more for small businesses than large businesses. Also Magento is an expensive software to maintain and host on. WooCommerce, on the other hand, is a great plugin for WordPress and is actually the most used eCommerce platform by sheer numbers. It is great for simple eCommerce sites to large sites with more than 10,000+ products that have a large content need.