What is digital marketing?

Digital marketing is about leveraging online channels to grow your brand visibility and your business. There are a number of channels that fall under the broader umbrella of digital marketing, but the most common include: Search engine optimisation (SEO), Pay-per-click advertising (PPC), Email marketing, Social media marketing, Content creation, Conversion rate optimisation.

How will digital marketing help grow my business?

Digital marketing can help grow your business by getting your brand in front of more people, for less. Whether it’s the best local cafe, a wedding photographer or a new laptop, everyone goes online to research and buy. In fact, a recent report by Google revealed that over half of all shoppers do research online before making a purchase. Digital marketing puts your brand front and centre of your target audience at the exact moment they’re looking for your product. It’s the most powerful way to reach potential customers and grow your sales in today’s connected world.

What are the Pros of Working with Intoteq?

Digital marketing is powerful because it is customisable and targeted. Depending on your target audience, you can pick and choose to communicate with them on the channels where they spend the majority of their time. Intoteq understands the business marketing goals like one among you, help you target more customers/businesses in each campaign, which means you get more & more noticed online.

When can I expect to see results?

As we touched on earlier, digital marketing takes time. It’s not just about setting up campaigns, every campaign needs to run for a certain amount of time, so you have enough data to evaluate what works and what could be improved. Then it’s all about tweaking your campaigns, running them again for a set amount of time, evaluating the performance & then starting the cycle all over again to continuously grow your business. While it’s possible to get some results in the first month, it generally takes between 2-3 months to hit that sweet spot in terms of ROI. If you’re working with Intoteq, be rest assured that we don’t ever stop optimising. Our digital marketing guns are always trying to find new ways to improve your ads, so you continue to get the best return possible.

How do I find the right digital marketing agency for me?

The right online marketing agency should work with you as your long-term business partner. They should take the time to get to know your business and your objectives, as well as your challenges. A good way to gauge this is during the initial call. Do they ask you questions about your business, or do they only focus on trying to sell themselves to you? Do they explain the process to you honestly and transparently, or just promise results? If they’re doing the latter in both instances, it’s time to look elsewhere for another agency partner.

What’s the difference between working with an agency and employing someone in-house?

Great question. There are advantages to both but at the end of the day, it will depend on your priorities, your budget, and your objectives. An in-house team member lives & breathes your brand. They work exclusively on achieving your goals, day in and day out, and are close to the inner workings of your company. Your in-house team is also vetted for cultural fit and can grow with your company. It is possible to achieve a similar kind of partnership with an agency, but it takes time to find the right provider.

How Intoteq is different from other digital agencies in Bangalore?

At Intoteq, we’re committed to brand service, online growth, collaboration & creativity. We’re not in it for the short term as your digital marketing partners, we’re committed to your long-term success. Over 10+ years of operation, we’ve developed a robust process to help boost brand visibility & online sales. Our passionate digital marketing experts work hand-in-hand to understand your business & develop a tailored strategy, before getting to work with implementation & reporting.

What industries does Intoteq have experience in?

Is it okay if we say all of them? With more than a decade of digital marketing experience, we’ve helped hundreds of clients grow their businesses using the power of online. We’ve worked with local start-ups & SMEs to some of Globally most well-known brands. Some of the industries we have experience in include Furnisher industry, interior design, healthcare, lifestyle, energy industry, eCommerce, pharmaceutical, telecom, IT etc.